If you want to build a brand and create your own business using the most recent strategies, then keep reading...The modern game of marketing has changed.The 21st century marketing world has altered dramatically. You've not only got audio, visual, and print media; you've got digital media now and social media goes with it.Would you like to take the next level of your social media marketing game? Would you like to understand what it takes to market your social media products and services? Will you change with it?As Charles Darwin said; it is not the strongest or the most intelligent who will survive but those who can best manage change. As society continues to evolve and become more digital and interconnected across different platforms, your brand needs to be represented in the social media sphere.How this audiobook will prepare you to build your brand on social media in 2019:You'll get latest information on what's working and what's notIt will give you transparency about social media marketingYou will acquire success secrets from some of the leading brands You'll get practical tips that can be applied right awayHere is a glimpse of what you will learn within the audiobook:General tips for social mediaDo's and don'ts to interacting with your followers on social mediaHow social influencers can grow your business and which one to pickHow to use Facebook to grow your businessHow to optimize your Facebook page for SEO and likeHow often to post on the various platformsHow to use Instagram to grow your businessWays that you can use Twitter to create brand awarenessThe best way to rank your videos on Youtube that most people are missingAnd much more! 1. Language: English. Narrator: Robert Plank. Audio sample: http://samples.audible.de/bk/acx0/160541/bk_acx0_160541_sample.mp3. Digital audiobook in aax.
The modern marketing game has changed. In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. Will you change with it? As Charles Darwin said, it is not the strongest or the most intelligent who will survive but those who can best manage change. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. How this audiobook will equip you to build your brand on social media in 2017: You'll get up-to-date information on what's working and what's not It will give you clarity about social media marketing You will learn success secrets from some of the biggest brands today You'll get practical tips that can be implemented right away You will discover how to benefit from the new social media channels to get a first-mover advantage Here is a glimpse of what you will learn within the audiobook: Why companies need social How to measure success and social media metrics Search engine optimization and social media marketing General tips for social media Dos and don'ts to interacting with your followers on social media How social influencers can grow your business and which one to pick The importance of organic content When you should use paid traffic Cause-related marketing How to find out which platform is best for you by looking at the demographics How to use Facebook to grow your business How to optimize your Facebook page for SEO and likes How often to post on the various platforms How to use Instagram to grow your business 1. Language: English. Narrator: John Marino. Audio sample: http://samples.audible.de/bk/acx0/083367/bk_acx0_083367_sample.mp3. Digital audiobook in aax.
Up relevance scores, improve page speed, optimize voice search questions, and more!Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.Develop a search strategy and use new SERP featuresMaximize the effects of personalized searchAnalyze results with improved analytics toolsOptimize voice search strategiesThere's no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.
- Build a flexible e-commerce framework using PHP, which can be extended and modified for the purposes of any e-commerce site - Enable customer retention and more business by creating rich user experiences - Develop a suitable structure for your framework and create a registry to store core objects - Promote your e-commerce site using techniques with APIs such as Google Products or Amazon web services, SEO, marketing, and customer satisfaction The popularity of online shopping has increased dramatically over the past few years. There are plenty of options available if you not are planning to build your own e-commerce solution but sometimes it's better to use your own solutions. It may be easy to find an e-commerce system but when it comes to extending it or using it you might come across a lot of difficulties. This book will show you how to create your own PHP framework that can be extended and used with ease, particularly for e-commerce sites. Using this framework you will be able to display and manage products, customize products, create wish-lists, make recommendations to customers based on previous purchases, send email notifications when certain products are in stock, rate the products online, and much more. This book helps you build a Model-View-Controller style framework, which is then used to put together an e-commerce application. The framework contains template management, database management, and user authentication management. With core functionality in place, e-commerce-focused features are gradually added to the framework including products, categories, customizable products with different variations and customer input, wish-lists, recommendations, the shopping basket, and a complete order process. At the end of the book, you will have an e-commerce architecture that will take you from viewing or searching for products, and adding them to your basket, through the checkout process and making payment for your order, to your order being dispatched. Focus is placed on flexibility, so that the framework can be extended as the needs of a particular store change, as illustrated by one of the appendices, which goes through the process of modifying the store to sell downloadable products, as well as physical ones. Supplementary information, such as how to market and promote an online store, as well as take regular backups and perform maintenance is also covered, ensuring you have every chance of success with you own e-commerce framework backed store. Add dynamism to your e-commerce site for better prospects with your business using PHP What you will learn from this book : - Plan and develop a flexible, scalable PHP framework with emphasis on e-commerce - Implement the Model-View-Controller architecture within the framework and learn how to use the registry design pattern to centralize core features - Allow customers to customize their purchase by selecting product attributes, uploading files, and supplying custom text - Offer attractive incentives to your customers in the form of discount codes - Protect your e-commerce framework by keeping and maintaining regular backups - Structure an extendable framework to build a custom e-commerce web site - Add features such as product ratings and reviews from customers to enhance user experience - Maintain your site using campaign monitor and CAPTCHA tools - Create a shopping basket, manage its contents, structure the checkout and order process - Filled with useful marketing, Search Engine Optimization, and customer retention tips - Create a PHP framework to power your web site with a range of e-commerce features Who this book is written for If you are a web developer, or anyone looking to increase your understanding of e-commerce site development, this book is for you. Primarily aimed at PHP developers, it is suitable for any web developer interested in enhancing their e-commerce knowledge, or developers looking to move towards PHP. Intermediate knowledge of PHP development and object-oriented programming is assumed, and basic knowledge of e-commerce principles will be of benefit too.
Take an in-depth look into the gig economy to see how tech professionals and entrepreneurs can earn a living as freelancers and contractors. Build your own business. The pros and cons of the lifestyle and what to expect from it are discussed.In this book, author Adam Sinicki explains the impact of the gig economy and the forces that led to it as it relates to technology and working online. You will understand how to make a living supplying tech skills on a "per gig" basis. Practical instructions, advice, and tips are provided on goal setting, lifestyle design, and selecting the types of work and contracts that further your goals and support the things you value as you transition from a 9-5 job.What You'll LearnKnow the types of work that a tech freelancer can offer: coding, SEO, web development, 3D modeling, and moreFind and manage clientsNegotiate pay and contractsStay productive without a managerDiscover useful tools, websites, and apps to build your business and ensure a steady income Who This Book Is ForEntrepreneurs who are already a part of the gig economy and want to learn more about their options, tech professionals looking to transition to purely freelancing/contracting, companies interested in learning more about this change in the jobs market, technologists interested in exploring how the Internet is shaping the way people live and work, and professionals interested in lifestyle design or becoming "digital nomads"
Etsy.com continues to be one of the most popular markets for artists, crafters, and curators. Launched in 2005, Starting an Etsy Business For Dummies, 3rd Edition, guides readers through the process of setting up a successful shop and effectively marketing their products. New content includes: * Best practices for applying SEO to your shop and listings * How to navigate the new homepage design, individual shop pages, drop-down menus, and more * The new features for the seller, that did not exist previously including: * Dashboard: A new place to manage all stats, orders and shop activity * Listings Manage: A new place to manage all product listings * New tools such as: Pattern, Etsy Manufacturing, Etsy Shop Updates and QuickBooks Self-Employed. * The 'nuts and bolts' of setting up shop, running the shop and processing the order. Etsy has upgraded many simple features essential to operating ones shop. * Since Etsy's header and footers have been totally redesigned, ALL screenshots would need to be updated. * Tips for increasing local sales by connecting with other local vendors through seller communities * Harnessing the power of Pinterest to promote (and protect) your business
Market Me: How Marketing Is Changing and Why You Should Too is a powerful resource for business owners, executives, marketing directors, and students, providing an insider perspective on some of the marketing strategies that have become prominent of the past few years, including: SEO, Content Writing, Link Building, Pay-Per-Click Advertising, Email Marketing, eBooks, and much more. With chapters from Nic Mayne of Mayne Marketing, Cindy Greenway of LawMarketing.com, How to Manage a Small Law Firm's RJon Robins, Jessica Peterson of Customer WOW Project, Jay Heinlein of Heinlein Group, Jana Schilder of First Principles Communication, Point Blank SEO's Jon Cooper, and other marketing thought leaders seeking to provide actionable strategies to aspiring marketing aficionados.
Take an in-depth look into the gig economy to see how tech professionals and entrepreneurs can earn a living as freelancers and contractors. Build your own business. The pros and cons of the lifestyle and what to expect from it are discussed. In this book, author Adam Sinicki explains the impact of the gig economy and the forces that led to it as it relates to technology and working online. You will understand how to make a living supplying tech skills on a 'per gig' basis. Practical instructions, advice, and tips are provided on goal setting, lifestyle design, and selecting the types of work and contracts that further your goals and support the things you value as you transition from a 9-5 job. What You'll Learn Know the types of work that a tech freelancer can offer: coding, SEO, web development, 3D modeling, and more Find and manage clients Negotiate pay and contracts Stay productive without a manager Discover useful tools, websites, and apps to build your business and ensure a steady income Who This Book Is For Entrepreneurs who are already a part of the gig economy and want to learn more about their options, tech professionals looking to transition to purely freelancing/contracting, companies interested in learning more about this change in the jobs market, technologists interested in exploring how the Internet is shaping the way people live and work, and professionals interested in lifestyle design or becoming 'digital nomads'
More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence. * Shows you how to create a solid, productive online reputation management system * Helps you achieve your brand's goals and be ready to deal with negative chatter or crises * Explains how to set up an online reputation management and response team * Covers how to identify and incorporate both everyday and crisis SEO keywords * Explores reputation creation through listening, messages, images, video, and other media * Helps you handle crises with social media, bloggers, and other influencers, and respond immediately Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.