Erscheinungsdatum: 02/2013, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Explanation or Examples?, Autor: Seo, Sueyon, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Rubrik: Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik, Seiten: 136, Informationen: Paperback, Gewicht: 219 gr, Verkäufer: averdo
Make no mistake; this is no "SEO for dummies". Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs. You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks. In addition to taking you through the strategic process of building and optimizing your online presence, SEO Like I'm 5 features hundreds of free tools, "under-the-hood" hacks, case studies, examples, and actionable tips. Why read this book? There is an overload of information on the topic of SEO on the Web, most of it misguided or outdated, coming from self-proclaimed gurus. Contrary to common knowledge, the "art of SEO" is not defined by your ability to write code or hack Google's algorithm. 1. Language: English. Narrator: Andrew J Mason. Audio sample: http://samples.audible.de/bk/acx0/028639/bk_acx0_028639_sample.mp3. Digital audiobook in aax.
The proven entrepreneurial model that breaks all the rules Build your audience first. Then create your product. This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds. A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: The "Sweet Spot": Identify the intersection of your unique competency and your personal passion Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers Diversification: Grow your business by expanding into multiple delivery channels Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the audiobook. Connect these six pieces like a puzzle, and before you know it you'll be running your own profitable, scalable business. Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries. Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable succe 1. Language: English. Narrator: Joe Pulizzi. Audio sample: http://samples.audible.de/bk/acx0/043280/bk_acx0_043280_sample.mp3. Digital audiobook in aax.
Discover the secrets of persuasive copywriting and write effective emails and sales pages. The market has changed and a good sale page, perhaps with a strongly persuasive and emotional edge, can drastically change your users' behavior, bringing them to purchase your products. We will examine how the persuasive and emotional component plays an increasingly crucial role in the sales game. Anyway, the logical, informative, and rational component must always be available for your reader to give you credibility and to close the sale even to the most analytical reader. We will analyze the objections that will block your client's purchasing instinct and the secrets to conclude a transaction in the most effective way. Luigi Padovesi will eventually provide you several examples of high converting sale scripts and a lot of tips and tricks for effective copywriting. With this audiobook you will discover....The origins of copywriting and the problems it solves in the customer's mind What do we mean by persuasive copywriting The two mistakes 99% of copywriters unkowingly commit Basics of SEO copywriting to gain organic customers Business copywriting techniques How to maximize your value-by-word How to bring value to your specific target to make them trust you - and purchase from you The secret words that will have a massive impact on your campaigns How to describe your products with the Benefit Technique Emotional communication - and why it is important How to read the numbers to measure the effectiveness of your work 1. Language: English. Narrator: Peter Prova. Audio sample: http://samples.audible.de/bk/acx0/160296/bk_acx0_160296_sample.mp3. Digital audiobook in aax.
The missing piece of Internet marketing that almost all business owners miss is transforming themselves into an authoritative brand that attracts their ideal customers.Yes, traffic is very important for getting your prospects to find you Online. However, most social psychologists would agree the secret sauce for small business owners, entrepreneurs, and salespeople is being chosen over your competition is to be viewed as a "Trusted Advisor".In this book, Matt Bertram reveals tactics and strategies to quickly build authority and create “trusted advisor status” in your market to dramatically gain mindshare with your prospects, as well as increase your web presence, dominate your niche, and generate more leads Online than ever before!These are not untested theories, or rehashed ideas but strategies and tactics that Matt has personally helped implement for hundreds of clients and entrepreneurs, including: Understanding the science behind credibility - a factual basis to generate trustA blueprint to creating the reputation you want others to see OnlineThe hidden concepts behind affinity audiences, attraction marketing, and cause-based sellingCase studies and real-world examples of people and businesses that achieved significant success through brand buildingA step-by-step explanation of how to build authority using the best tools, platforms, and resources OnlineWhy achieving a “Trusted Advisor Status,” SERP stacking, and the celebrity effect is so importantBrand new ways you can use social media, paid ads, email automation, and moreMatt Bertram is a trainer, local keynote speaker, and consultant in Digital Marketing and Social Selling. He is currently the co-host of the most popular SEO podcast on iTunes and Ahrefs called, "The Unknown Secrets of Internet Marketing." He is COO at eWebResults, a top Internet marketing agency since 1999. 1. Language: English. Narrator: Robert Plank. Audio sample: http://samples.audible.de/bk/acx0/129696/bk_acx0_129696_sample.mp3. Digital audiobook in aax.
Master social media marketing, and you master the game. Eighty-one percent of the Population of the USA are active social media users. That is a captive audience of over 250 million people in the US alone. And now, worldwide almost half the world is on social media in some form. Never in the history of the world have people been more accessible. Never have you had more ability to zero in on your target market (no matter how small of a niche they are), find them, and market to them.However, the competition has never been greater. You no longer need a huge advertising budget to reach a lot of people. Nearly anyone with an internet connection has that ability now. However, very few people know how to do social media marketing effectively. This is where you can crush your competition no matter how big their advertising budgets are.What makes this book different? Completely modern and up-to-date for 2019: So many Social Media Marketing books are now outdated with the crazy amount of change that has happened even just in the past five years Practical and Tactical: You will be shown concrete strategies and examples to help you make the most out of every platform and every toolDown to earth: This is not a super technical SEO or programming audiobook. This audiobook is in plain language and doesn’t overcomplicate thingsComprehensive: We cover all the major platforms you can use, and how to use them differently while still streamlining your marketing effortsDon’t make the mistake so many other companies make where they just plaster the same material, the same message on every social media platform without thought or finesse. This book will teach you how to master each platform and custom tailor your marketing approach to each platform while still keeping a consistent streamlined branding message.Platforms you will become an expert in:Facebook.Facebook 1. Language: English. Narrator: Michael Watkins. Audio sample: http://samples.audible.de/bk/acx0/121307/bk_acx0_121307_sample.mp3. Digital audiobook in aax.
The ultimate toolkit to build your online business empire. Two manuscripts in one!Audiobook one: The 8 Pillars of Social Media MarketingNever in the history of the world have people been more accessible. Never have you had more ability to zero in on your target market (no matter how small of a niche they are), find them, and market to them. However, the competition has never been greater. You no longer need a huge advertising budget to reach a lot of people. Nearly anyone with an Internet connection has that ability now. However, very few people know how to do social media marketing effectively. This is where you can crush your competition no matter how big their advertising budgets are.What makes this audiobook different?Completely modern and up-to-date: So many social media marketing guides are now outdated with the crazy amount of change that has happened even just in the past five yearsPractical and tactical: You will be shown concrete strategies and examples to help you make the most out of every platform and every toolDown to earth: This is not a super technical SEO or programming guide. This audiobook is in plain language and doesn’t overcomplicate thingsComprehensive: We cover all the major platforms you can use and how to use them differently while still streamlining your marketing effortsPlatforms you will become an expert in:FacebookFacebook adsYouTubeInstagramTwitterPinterest, LinkedIn, Tumblr, Google+, and so much more! Audiobook two: The 12 Best Ways to Make Money OnlineThe rise of the Internet and online business has created limitless potential. Now anyone can quit his or her job and start making money online to fund the life of freedom of which most people only dream. You don’t have to wait until retirement.This audiobook will teach you the 12 best meth 1. Language: English. Narrator: Michael Watkins, Eric Christensen. Audio sample: http://samples.audible.de/bk/acx0/128138/bk_acx0_128138_sample.mp3. Digital audiobook in aax.
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 8 (Niederlande), Fontys University of Applied Sciences Venlo, language: English, abstract: The main problems 'how to optimise a website?'; 'what is the potential of search engine marketing according to international sales increase?' and 'for whom is an investment in search engine marketing advisable?' have been solved in this report. All important factors which have to be considered when optimising a website have been explained and rounded off with concise examples. The report focused on the subarea of online marketing 'search engine marketing (SEM)'. SEM embraces search engine optimisation (SEO) methods and pay per click (PPC). The difference between these methods is that SEO covers lots of measures which can be influenced directly by a company to improve the ranking result of its homepage without spending money. PPC in contrast is rather similar to conventional advertising and does cost money at the moment a person clicks on this advert. Nevertheless an optimal output can only be achieved by carrying out SEO measures and PPC advertising. PPC adverts can also be used to test keywords before starting to optimise a website, so only ideal keywords then can be optimised which lead to the best SEO results. PPC adverts are also a good changeover which can be used until the SEO measures are successful and the homepage is listed on the upper organic results. Surveys regarding to the use and accessibility of the internet within the EU showed that the medium internet has developed as the second most commonly used retail channel within the EU. 65 % of the European population has an internet access and 73 % of the 16 to 24 year old population uses the internet daily or almost daily. More than the half of the Europeans uses the internet for finding information about goods and servi